As an entrepreneur, former chef, former Marine, husband, and father of three, William gets what it’s like to navigate the pressures men face in the roles they play in all areas of their lives. He is passionate about encouraging and challenging men to be the leaders they are called to be and to equip them with the tools to do it.

William’s journey as a coach started in 2016 when he ran his first Spartan race. He realized that just like in this race life has obstacles that men have to overcome and that they need a tribe of men to help them overcome those obstacles.

As he developed his coaching skills, William decided that he would do just that. He led men through a local small group at his church, where men were trained to not only be able to overcome the obstacles that they would face in a spartan race, but in the race of life. Always leading from two verses from 2 Timothy: 16 “the Bible is good for teaching, rebuking, correcting, and training. 17 So that the men of God may be complete and fully equipped to do good work.” 2 Timothy 3:16-17

This verse is the foundational verse of his coaching and the trail markers system that he uses. Just like the bible, life has trail markers that teach us what path we are to follow, calls us out when we get off the path, corrects us and help us get back on the path and then trains us how to stay on the path. So that you can be the leader you are created to be.

The trail markers system is designed to help to 1)define what your purpose is, 2) build a strategy around that purpose, 3) identify that the people in your life are there for who are going to be and that you are being the same for them, 4) help you build out a way to communicate your story, 4) how to build a process that keeps you always going back to your purpose as your guiding light.

William has worked with countless men since 2016 and does it with intentionality, authenticity and from a place of humility never forgetting where he started his journey from.

William is married to Stacey, and they have three sons.

William is an avid adventurer, running spartan races, surfing, backpacking in the Rockies and everything in between.